How to book the roles you were meant to play

Are you tired of feeling like a Brand is a one-dimensional version of you in order to 'play the game'?

Are you sick of giving your power away to be what you 'think they want you to be'?

Are you done with guessing HOW to create a Brand and WHAT works?

When Done Right, Branding Will Open Doors Faster & Generate A Lasting Impact In Your Career.

Jodie Bentley, Branding + Career Coach for Actors

People are branding you... even if you're not branding yourself.

Hey there! I’m Jodie Bentley, an NYU Tisch trained actor and producer who has worked for Netflix, Hulu, ABC, CBS and many more. I'm also the former CEO of The Savvy Actor and Accelerated Artist. For well over a decade, I’ve coached actors to achieve their goals, become organizational masters, stop the self-sabotage, build their marketing tools, land agents and own their brand.

I totally get being frustrated. When I graduated NYU, I had no clue what I was doing when it came to the business side of the biz. My results were fairly good… but random and rare.

I was missing something, but didn't know what. I was so sick of not knowing exactly what to do that I read every freakin’ business book I could get my hands on.

Then the light bulb moment - I'm a product! I started taking branding principles that worked in the real world and morphed them for our creative profession.

I built my brand authentically, smartly and holistically.

Within 6 months, I got my Actors Equity card, my first theatrical agent, an Off-Broadway show, and I got to do the cast recording with Stephen Schwartz. I finally understood who I was in the industry.

With my signature Branding System, now you will too 😉

As seen in

Three Branding Traps Actors Fall into 

TRAP #1:
Just Tell Me Who You Want Me To Be 

EVERYONE wants to tell you who you are and who you should be. 
Then you start putting all this armor on you, to be a certain thing.
Guess what? It doesn't last. Branding is not about putting something on. I
f you approach your brand with only how others perceive you in this business, you will get bitter, jaded and burnt out. 

TRAP #2: 
I Don't Care What You Say, This Is Me

You can't force people to see what you want them to see.  On top of that, you can't get mad at them when they don't see it! If you approach your brand with ONLY how you want to be seen, and you negate outside perception which is based on your energy, essence and the psychology of your facial bone structure, you will also get bitter, jaded and burnt out.

TRAP #3: 
My Brand As An Actor is Versatile

You learn the craft of acting to stretch yourself, and rightly so. To think that translates into the real world as "versatility" is false. I’m not saying you can’t play diverse roles. You can do kooky comedy in one project and then depressing drama in the next, but saying your brand is versatile doesn't say anything. It keeps you vague and makes others work way too hard to REALLY see you. The result?  You will also get bitter, jaded, and burnt out.

Do you sense a pattern that these traps cause?!

It's time to stop saying your brand is Doctor or Young Dad or Girl next door...

you're more than that.

"Jodie is a master in helping actors build a brand that is authentic
to who they are as artists. This knowledge is crucial
for a successful career."

Eliza Cypers, Former Manager at Aspire Talent Management

You'll learn my proven branding system for actors.

Let’s be real, the attention span of the average individual is 8 seconds. (Incidentally, that’s one second less than a goldfish. Yeah.)

In this unbelievably fast-paced industry, casting directors, agents, and industry folks don’t have all the time in the world to figure out who you are. You must communicate that quickly, efficiently AND distill your message in 8 seconds or less.

Fortunately, that is what building your authentic brand will do. People want to meet you and get you instantly - then they'll remember you. If you're hindering that process by being unclear or vague - you’re doing your entire career a disservice.

The Actor's Branding System | Build Your Bookable Brand

So... how will my Branding System impact your career?

How you feel NOW 

You play the game too much and give your power away hoping for the career you want 
You describe your Brand as the roles you play
You're not getting in the rooms you want and feel frustrated that you're not seen for who you are
You're hung up on stereotypes and labels and filled with resistance trying to figure out your 'type'

How you'll feel AFTER

You'll know how you've been limiting yourself and how to play the game by your own rules
You can describe YOU & the stories you tell best with ease
You get in rooms with ease because you're clear and specific and the industry gets you instantly
Your career feels full of  possibility knowing you're in control of how you're seen and the career you desire

What do you get in The Actor's Branding System?

Your brand is the key to getting known and being remembered in this industry. It will ultimately be the most empowering thing you do for your life and your career.

With these three modules you'll build your bookable brand.

The Actor's Branding System - The Theory

Module 1

The Theory

Branding is not about putting something on you or telling you what you ‘should’ be. Brand is also not 'type.' That's how most people talk about Branding and it's not helpful, and also harmful. It's time to stop putting on the armor and peel away the onion layers.

You'll learn:

Why Branding is VITAL for actors and what that really means
How to build credibility and trust in your product
How to leverage the true power of Branding to book work now

Module 2

The System

In my signature Branding System, I'll guide you through 9 lessons on the nitty gritty of HOW to build your brand. Let me tell you, it's not just about getting adjectives from your acting class. We'll dive deep to build your brand that is holistic, authentic and relevant with my clear-cut proven system.


Build your Branding Chart which is your unique palette and how you'll build every marketing tool!
Create your thematic through-line which is the glue that holds your Brand together across genres
Talk and write about your Brand in a way that is clear, clever and effortless
The Actor's Branding System - The Package

Module 3

The Package

Only when you can name your brand can you sell it. Most actors do it backwards. You craft all your marketing tools BEFORE you know what you sell. Now that you know your product inside and out, it's time to focus on the first marketing strategy you get to master - packaging.


Implement the rules of Packaging to stand out and get known 
Create a logo and font style sheet that feels authentically you and lets people see you at a glance
Build your perfect color scheme that viscerally screams your essence and what you book

BONUS: Get Kick-Ass Headshots!

Your headshots are a direct extension of your brand as they're the first thing that casting directors, agents, and managers see!

If your headshots are just fine, that's not  going to cut it.

They get to scream of you, your essence and what you do best. That's how you'll get in more doors and get more auditions.
Headshots get to be crafted, just like your Brand.

If your headshots don't represent you, feel stiff, or are just pretty pictures that don't tell the industry who you are  -
then this bonus course is a must!

Every actor who has taken this course, gets headshots that opens doors they've never been in.

Ultimate Headshot Prep

These 8 in-depth lessons will  guide you through every step of the headshot process. From choosing your photographer,  to building your shot list, to choosing wardrobe, to nailing it during the shoot and even how to select which shots to use!

No more static and stiff headshots that don't feel like you!

My Entire Headshot Prep and How I Chose My Photos

You'll see the behind scenes of my entire headshot prep, including my prototypes, looks, outfits, colors, scenarios and thoughts.

I will walkthrough you how I chose my headshots and show you how to do it for yourself.

Interview with Three
of the Industry's Top Photographers 

There's nothing like listening to headshot photographers at the top
of their game tell you how to
great photos

I've interviewed 3 of the industry's best from NYC, LA and Boston to give you the lowdown on everything!

What actors just like you are saying...

Landed their dream manager & auditions 6-7 times a week!

"Destigmatizing the idea of branding and instead viewing it as an opportunity to bring my fullest self to every opportunity, completely changed the game for me. I used my unique brand to craft exciting new materials. I then signed with a management team who completely "get" me and believe in me. I now feel empowered to use every color in my palette in my auditions which are happening 6 or 7 times a week!"

Eliza Blair - The Actor's Branding System

- Eliza Blair

Booked his first Network TV show!

"I booked my very first TV role on Curb Your Enthusiasm. I couldn't have gotten to this point without Jodie and tools she's created."

Ryan Q Tran - The Actor's Branding System

- Ryan Tran

Signed with a team of reps!

"I followed the steps in the system and got new agents and signed with a manager! Jodie is the real MVP!"

Jewell Farshad - The Actor's Branding System

- Jewell Farshad