build your unique brand & book the roles you were meant to play
Are you tired of feeling like a Brand is a one-dimensional version of you in order to 'play the game'?
Are you sick of giving your power away to be what you 'think they want you to be'?
Are you done with guessing HOW to create a Brand and WHAT works?
Do you think a brand can stereotype you as an actor?
When Done Right, Branding Will Open Doors Faster & Generate A Lasting Impact In Your Career.
You're Most Likely Falling Into These
Three Branding Traps
TRAP #1:
Just Tell Me Who You Want Me To Be
EVERYONE wants to tell you who you are and who you should be.
Then you start putting all this armor on you, to be a certain thing.
Guess what? It doesn't last.
Branding is not about putting something on.
If you approach your brand with only how others perceive you in this business, you will get bitter, jaded and burnt out.
TRAP #2:
I Don't Care What You Say, This Is Me
You can't force people to see what you want them to see.
If you approach your brand with ONLY how you want to be seen, and you negate outside perception which is based on your energy, essence and the psychology of your facial bone structure - you will also get bitter, jaded and burnt out.
TRAP #3:
My Brand As An Actor is Versatile
I’m not saying you can’t play diverse roles. You can do kooky comedy in one project and then depressing drama in the next, but saying your brand is versatile doesn't say anything.
It keeps you vague and makes others work way too hard to REALLY see you.
The result? You will also get bitter, jaded, and burnt out.
Do you sense a pattern that these traps cause?!
It's time to stop saying your brand is Doctor or Young Dad or Girl Next Door...
you're more than that.
"Jodie is a master in helping actors build a brand that is authentic
to who they are as artists. This knowledge is crucial
for a successful career."
Eliza Cypers, Former Manager at Aspire Talent Management
Get clear on who you are with the right branding
Let’s be real, the attention span of the average individual is 8 seconds. (Incidentally, that’s one second less than a goldfish. Yeah.)
In this unbelievably fast-paced industry, casting directors, agents, and industry folks don’t have all the time in the world to figure out who you are.
You must communicate that quickly, efficiently AND distill your message in 8 seconds or less.
Fortunately, that is what building your authentic brand will do. People want to meet you and get you instantly - then they'll remember you.
If you're hindering that process by being unclear or vague - you’re doing your entire career a disservice.
How will my Branding System impact your career?
How you feel NOW
How you'll feel AFTER
What do you get in The Actor's Branding System?
Your brand is the key to getting known and being remembered in this industry. It will ultimately be the most empowering thing you do for your life and your career.
With these three modules you'll build your bookable brand.
Module 1
The Theory
Branding is not about putting something on you or telling you what you ‘should’ be. Brand is also not 'type.' That's how most people talk about Branding and it's not helpful, and also harmful. It's time to stop putting on the armor and peel away the onion layers.
You'll learn:
Module 2
The System
In my signature Branding System, I'll guide you through 9 lessons on the nitty gritty of HOW to build your brand. Let me tell you, it's not just about getting adjectives from your acting class. We'll dive deep to build your brand that is holistic, authentic and relevant with my clear-cut proven system.
You'll:
Module 3
The Package
Only when you can name your brand can you sell it. Most actors do it backwards. You craft all your marketing tools BEFORE you know what you sell. Now that you know your product inside and out, it's time to focus on the first marketing strategy you get to master - packaging.
You'll:
BONUS: Get Kick-Ass Headshots!
Your headshots are a direct extension of your brand as they're the first thing that casting directors, agents, and managers see!
If your headshots are just fine, that's not going to cut it.
They get to scream of you, your essence and what you do best. That's how you'll get in more doors and get more auditions.
Headshots get to be crafted, just like your Brand.
If your headshots don't represent you, feel stiff, or are just pretty pictures that don't tell the industry who you are -
then this bonus course is a must!
Every actor who has taken this course, gets headshots that opens doors they've never been in.
Ultimate Headshot Prep
These 8 in-depth lessons will guide you through every step of the headshot process. From choosing your photographer, to building your shot list, to choosing wardrobe, to nailing it during the shoot and even how to select which shots to use!
No more static and stiff headshots that don't feel like you!
My Entire Headshot Prep and How I Chose My Photos
You'll see the behind scenes of my entire headshot prep, including my prototypes, looks, outfits, colors, scenarios and thoughts.
I will walkthrough you how I chose my headshots and show you how to do it for yourself.
Interview with Three
of the Industry's Top Photographers
There's nothing like listening to headshot photographers at the top
of their game tell you how to
great photos.
I've interviewed 3 of the industry's best from NYC, LA and Boston to give you the lowdown on everything!
What actors just like you are saying...
Landed their dream manager & auditions 6-7 times a week!
"Destigmatizing the idea of branding and instead viewing it as an opportunity to bring my fullest self to every opportunity, completely changed the game for me. I used my unique brand to craft exciting new materials. I then signed with a management team who completely "get" me and believe in me. I now feel empowered to use every color in my palette in my auditions which are happening 6 or 7 times a week!"
- Eliza Blair
Booked his first Network TV show!
"I booked my very first TV role on Curb Your Enthusiasm. I couldn't have gotten to this point without Jodie and tools she's created."
- Ryan Tran
Signed with a team of reps!
"I followed the steps in the system and got new agents and signed with a manager! Jodie is the real MVP!"
- Jewell Farshad
Booked a recurring role on a network pilot!
"The confidence I’ve gained from figuring out what product I’m selling and how best to market it has really shown in my auditions. I’m now recurring on a major network pilot, starring in what’s essentially a one-woman play, and getting called in for auditions and callbacks for studios and production companies I never thought I had a prayer of getting in front of before."
- Kay-Megan Washington